Have a drink, Save the Earth

Client: Sodastream
Web Identity, UX, Design, eCommerce Strategy

A redesign for Sodastream distributor stores, helping users shop and discover Sodastreams ecosystem of products. Each product type got its own unique experience, transforming a huge scattered site into one, focused store.

 

We Sell Persian Rugs.

Client: A2ZRug.co.uk
Web Identity, UX, Design, eCommerce Strategy, Social

Case Study (32mb Zip)

From a niche market to a sales boomer: A2ZRug (London-based Persian Rugs outlet) got a complete redesign targeting wider range of demographics. By widening the site's focus to include "home decor", A2Z suddenly became a killer place for interior design information and product discovery.

 

The eCommerce Operator

Client: ImOnline UK
Web Identity, UX, Design

Brand Identity for ImOnline, a fantastic hub for extraordinary eCommerce solutions. By partnering with Magento, eBay's latest venture into eCommerce, ImOnline got a real chance to innovate on the platform.

 

Sunglasses Express

SunglassesExpress.com
Client: Erroca
Web Identity, UX, Design, eCommerce Strategy

Design for Sunglasses Express - an Erroca sub-brand. The design focused on special business-driven objectives - like buying multiple pairs of sunglasses, socializing product reviews into tweets, and more.

 

WebApplets & FormJunkey

App Design & UX

Another day, another failed startup... At least I got to make these nice mock-ups for the services: WebApplets (would have) enabled web users to perform desktop-class tasks with a web interface, and FormJunkey, a platform for creating online surveys and customizable forms.

 

WisePricer

App Design & UX

WisePricer is an eCommerce webapp that provides insights on product pricing for your online store, and allows the user to compare and match competitors pricing. The experience focused on simplifying and automating the service as much as possible, while providing "at a glance" data all the time.

 

Optibee

Web Identity, App Design & UX

A full app design for Optibee, an SEO project management app that enables its users to research a website's performance and save time by automating many redundant tasks. It lets users to glance at important information, and quick access to actions based on context.

I specialize in optimizing UX and designing for eCommerce environments and web apps.

I increase conversion rate with smarter funnel design, and make it easier for users to use your app or store. I do this by studying their experience and optimizing it while keeping your business needs in mind.

I also bake delicious pastries.

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